LATTAFA PRIDE SUR MESURE NOIR

Lattafa Pride Sur Mesure Noir is one of the boldest signatures to emerge from the Pride collection, a deep and structured aromatic EDP released in 2025 that wears with real authority. The opening lands with pimento, cinnamon, and nutmeg, a spiced warmth that feels purposeful rather than showy. Lavender sits at the heart and sets the entire character of the fragrance through Override 3 in the aromatic direction, cutting through the spice with an assured herbal clarity. Cedar, vetiver, and patchouli build the base into something rooted and long-lasting, while elemi resin adds a faintly resinous depth that keeps the dry-down interesting for hours. This is a fragrance built for men who want presence without effort. Lattafa Pride Sur Mesure Noir was composed for the cooler months of autumn and winter, thriving in enclosed formal spaces and evening venues. It suits anyone reaching for a statement fragrance for a wedding, a high-end party, or a black-tie dinner, and delivers that confident, room-filling projection that makes a strong impression from across the majlis. For those who know Dior Sauvage Elixir territory, this sits in the same commanding aromatic-spice space at a fraction of the price.